I was one of two Hammerhead’s three generations of cycling computers to market. During this period, I designed interfaces spanning iOS, web, and our own OS where situational awareness is critical. I co-led the process to define our upcoming flagship device. After acquisition by SRAM, LLC in 2022, I was responsible for the integration of our multi-platform design system with SRAM’s design system. I worked with Tour de France champions to develop new data visualizations, which we adapted to provide value for everyday riders. My contributions led to a patent, reinforcing our products’ unique value for riders. Over the years I worked towards maturing our processes to encourage research and engineering collaboration throughout. By the end of my time, I’ve helped riders navigate over 4M+ bike rides.

Operated an agency in Los Angeles consulting on creative projects focusing on concept development, physical production, and digital design. Secured 20 clients, helping produce events, build brands, and develop websites. Select clients include Janet Jackson, Fender Guitars, and the City of Culver City, CA.

Assisted co-founders and engineers at an all-in-one B2B wholesale platform for luxury goods utilized at Paris, London, NYC & Mumbai fashion weeks. The designs I implemented converted to 18 enterprise accounts. Backed by Sequoia, Farfetch & LVMH. Work concluded with +110% in revenue for partnering fashion labels.

Managed a design strategy team for the Adidas Alpha project. Collaborated with Adidas researchers to understand emerging markets before developing a go-to market campaign. Facilitated project planning, corporate reporting, and deliverable oversight.